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Finance & Accounting

  • Accounts receivable

    • Invoicing to customer as per terms of agreement with customers

    • Store and arrange customer agreements into their specific folders

    • Booking of invoices into accounting system

    • Periodic reconciliation of total invoices as accounting system and total booking as per CRM and flag any discrepancies to Management/CFO/Sales head

    • Booking of payments against respective customers

    • Periodic open AR reports to Management/CFO/Sales team

    Account payable

    • Reconcile vendor bills/invoices with vendor agreement/terms

    • Store and arrange vendor invoices into their specific folders

    • Booking of vendor bills into accounting system

    • Booking of payments against respective vendors

    • Periodic open AP reports to Management/CFO/Sales team

    Month-end procedures

    • Bank & Credit Card Reconciliation

      Comparing a company's transactions with the bank's records through reconciliation prevents errors and fraud, ensuring accurate financial records with skilled professionals and efficient processes.

    • Necessary Monthly Accruals

      Monthly accruals are necessary for accurate financial reporting and involve estimating and recording expenses or revenues that have been earned or incurred but not yet billed or paid.

    • Monthly GAAP entries
      To ensure compliance with Generally Accepted Accounting Principles (GAAP), monthly GAAP entries are necessary for accurate financial reporting, which impact the Income Statement, Balance Sheet, and Cash Flow, recording adjusting transactions such as depreciation, accruals, and prepayments.

    • Allocation of Cost amongst members/partners as per the membership agreement 

      Allocation of costs among members/partners according to the membership agreement is essential for accurate financial reporting and requires proper documentation and calculation by an accounting firm.

    • Sales Tax Report

      Sales tax reporting is essential for businesses to comply with tax laws, involves tracking and reporting sales taxes collected and paid to government agencies.

    • Locking of Books of Account once the month is closed.

      Locking the books of account after closing each month is a necessary step for accurate financial reporting, preventing unauthorized changes and ensuring data integrity.

    Yearly procedures

    • Budgeting and forecasting

    Budgeting and forecasting involves creating a detailed financial plan with revenue projections, expense planning, and resource allocation. It helps set goals, make informed decisions, and ensure financial stability and profitability.

    • Budget vs actual monitoring

    Budget vs actual monitoring involves comparing planned budgets with actual financial performance to identify variances and optimize financial outcomes through analysis and corrective actions.

    • Tax reporting

    Tax reporting involves preparing accurate and compliant tax returns by gathering and analyzing financial data, applying tax rules, and providing thorough documentation.

    • Preparing Financials for Fund Raising (Seed, Series A, Series B)

    • Annual and 3 year budget

    • Financial Model

    • Actual vs Budget Reporting

    • Cash Flow Management

Tools we use

  • Bill.com

  • QuickBooks online

  • Sage

  • Stripe

  • PayPal

  • LivePlan

  • OnPlan

Case Study RelPro

Company Overview

RelPro delivers smart prospecting, high-quality leads, and targeted intelligence for sales, marketing, and business development professionals. By integrating data from 20+ sources, it offers a global database of over 7 million companies and 150 million decision-makers. Founded in 2016 and headquartered in New Jersey, RelPro serves private and public banks, private equity firms, NGOs, and professional consulting firms.

The Challenge

Operating in a saturated market, RelPro faced key obstacles:

  • Data reliability & integration: Overcoming fragmented and outdated data sources.

  • Regulatory complexity: Navigating legal and compliance challenges.

  • Scaling operations: Managing expansion costs and acquiring top talent.

  • Data security & analysis: Ensuring seamless integration and financial decision-making.

Strategic Approach

To overcome these challenges, RelPro implemented a multi-faceted strategy:

  • Innovation & business Intelligence: Leveraging AI-driven insights for accurate and comprehensive data.

  • Strategic partnerships: Collaborating with IBISWorld and Propense.ai to enhance capabilities.

  • Marketing & brand positioning: Utilizing webinars, blogs, and industry partnerships to expand market reach.

  • Financial optimization: Outsourcing finance functions for streamlined business operations.

  • Talent acquisition: Expanding teams in the U.S. and India with top leadership talent.

Execution & Impact

RelPro’s nucleus team integrated CRM data with Power BI dashboards to:

  • Track weekly sales KPIs and business growth trends.

  • Monitor financial health through AR & AP aging analysis, ensuring cash flow stability.

  • Optimize revenue recognition and cost control with detailed monthly financial reports.

Measurable Success

  • $9.5M+ in revenue (2024 projected)

  • 90% customer renewal rate

  • Ranked #2,452 on Inc. Magazine’s fastest-growing private companies list (2023)

Lessons & Key Takeaways

  • Real-time sales & financial rracking: Weekly KPI monitoring helped accelerate success.

  • AI-driven data capabilities: Enhanced intelligence for informed decision-making.

  • Strategic partnerships: Collaborations with data intelligence firms provided a competitive edge.

Get free financial planning and forecasting

We help SME’s grow.

Why us

Cost-efficient

Competitive pricing due to finance team located in India

Network

Get access to the buy-side including private equity firms, venture capital firms, hedge funds…

Agility

Ability to increase/decrease functions as business develops.

  • “Nucleus allows me to focus on the strategic decisions I need to make for my business by giving me the tactical financial data that I need.”

    RelPro